The brand plays on

Okey, Ricky
June 2008
Money Marketing;6/26/2008, p53
The author reflects on the increasing scrutiny faced by the financial services industry in Great Britain. He argues that credit crunch is not only affecting consumer finances, but also in the psychology of banking as a whole. He says that lenders are faced with the challenge of ensuring that consumers have faith in what they are as an institution. He claims the move to banks that can be trusted has begun, where Abbey has witnessed an increase in mortgage lending.


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