Consumer opinion can do more harm than good at times

Howell, Nic
November 2008
New Media Age;11/6/2008, p02
Trade Publication
The author ponders on the limits of social media. According to the author, IWantGreatCare is a site with a noble aim which is to help patients rate their doctors. He points out that one can plonk ratings models used in the travel industry onto the sensitive doctor-patient relationship. He notes that complaining about poor room service is very different to alleging that a general practitioner (GP) failed to refer a child's serious illness. He contends that social media elements are not applicable to all audiences.


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