Asking the Right Questions About Social Media

Scott, David Meerman
December 2008
EContent;Dec2008, Vol. 31 Issue 10, p64
Trade Publication
The author offers observation on social media. A ThirdAge/JWT Boom study revealed that people older than 40 have not embraced social networking or blogs despite being heavy users of other online services. He claims that from the perspective of the value of social media in an organization's overall marketing and communications efforts, this data is misleading and dangerous. He points out that the many companies he sees that are still reluctant to jump into social media should not rely on all of the data that they see.


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