TITLE

2008 has been a year of uncertainty -- but it will pass

AUTHOR(S)
Eyre, Richard
PUB. DATE
December 2008
SOURCE
Media Week;12/9/2008, Issue 1190, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the British media industry in 2008 and argues that such year is a year of uncertainty. He notes how the economic crises started in April which worsened further around Easter. It affected social networkers who faced problems in raising their revenues. There is also the worries expressed by regulators over the unobtrusive use of data collected via the Internet to improve the relevance of advertisements. He asserts that the industry's confidence was lost during the year but everything will pass.
ACCESSION #
35961567

 

Related Articles

  • Brands mis-targeting ads on social sites. Goldie, Luan // New Media Age;7/12/2007, p2 

    The article reveals the failure of media agencies and brands to take advantage of the opportunities offered by social networks to target specific consumers through advertisements. Many social networks feature a large number of advertisements being served to under 16-year-olds despite being for...

  • Bebo leads the way for web-based TV. Dallas, Alexis // Inside Film;Apr2008, Issue 108, p13 

    The article focuses on social networking site Bebo. It states that the site's Open Media initiative allows media companies to provide their content to users for free while retaining copyright and targeted advertising revenue, while the site benefits from this as the number of visitors who spend...

  • Monetizing Membership. Bruno, Antony // Billboard;11/24/2007, Vol. 119 Issue 47, p26 

    The article discusses how the three major social networking web sites, Myspace, Facebook, and Bebo, are all launching new initiatives that are designed to parlay their massive user bases into revenue and promotional opportunities for major media companies. Facebook has launched an initiative...

  • industry views.  // New Media Age;9/23/2010, p08 

    The article offers insights from notable people in the media industry about the launch of Facebook Places in Great Britain including Henry Elliss of Tamar and iPlatform's Joshua March.

  • MEDIA NEWS.  // Campaign;3/5/2010, Issue 9, p8 

    The article offers world news briefs related to the mass media industry.

  • news digest.  // New Media Age;11/12/2009, p10 

    This section offers news briefs related to the media industry. There is a plan to promote the motion picture sequel "New Moon" on Habbo, a teenage community site. An online pre-roll video advertising format called Impact will be tested by Sony PlayStation with a Tekken 6 fighting game campaign....

  • Facebook ads make up a third of UK online display market. McEleny, Charlotte // New Media Age;5/27/2010, p05 

    The article reports that Facebook, a social networking Web site, has topped the online display market in Great Britain.

  • LinkedIn pulls gay ad. Lewis, Shauna // Xtra (Toronto);9/8/2011, Issue 701, p16 

    This article reports on the decision of the professional networking site LinkedIn to remove an advertisement for a gay travel guide because of its content.

  • Something for nothing? Unlikely. Venkatraman, Archana // Information World Review;Oct2009, Issue 259, p10 

    In this article, the author talks about the need for Twitter to justify its 1 billion U.S. dollar-valuation and expresses the view that Twitter will gradually offer advertisements.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics