2008 has been a year of uncertainty -- but it will pass

Eyre, Richard
December 2008
Media Week;12/9/2008, Issue 1190, p20
Trade Publication
The author reflects on the British media industry in 2008 and argues that such year is a year of uncertainty. He notes how the economic crises started in April which worsened further around Easter. It affected social networkers who faced problems in raising their revenues. There is also the worries expressed by regulators over the unobtrusive use of data collected via the Internet to improve the relevance of advertisements. He asserts that the industry's confidence was lost during the year but everything will pass.


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