TITLE

Watch What You Say

AUTHOR(S)
Feldman, John P.
PUB. DATE
January 2009
SOURCE
MediaWeek;1/19/2009, Vol. 19 Issue 3, special section p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author offers opinions on regulations issued by the U.S. Federal Trade Commission on advertising. Stricter rules on the use of endorsements and testimonials in advertising are said to create potential legal problems for marketers. Standard disclaimers to testimonials such as "your results may vary" may no longer protect marketers from charges of deceptive advertising practices.
ACCESSION #
36234658

 

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