TITLE

TELEVISION ADVERTISING: GOVERNMENT WHIPPING BOY?

AUTHOR(S)
Russell, J. Thomas
PUB. DATE
June 1978
SOURCE
Journal of Advertising;Summer78, Vol. 7 Issue 3, p54
SOURCE TYPE
Academic Journal
DOC. TYPE
Editorial
ABSTRACT
The article presents the author's opinions on the issue of advertising to children during television programs and the government's interference in this industry. The author argues that the U.S. Federal Trade Commissions decision to ban certain types of products to certain audiences is giving economic advantage to one form of media over another.
ACCESSION #
4667195

 

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