What it will take to win

Zuckerman, Mortimer B.
November 2001
U.S. News & World Report;11/12/2001, Vol. 131 Issue 20, p72
Editorial. Discusses how national morale in the United States depends on clear and effective public communication. Examples of New York Mayor Rudolph Giuliani and Defense Secretary Donald Rumsfeld; How anxiety is magnified by the media; Issue of public officials issuing frequent, unspecific warnings; Role of the government; Impact of the anthrax attacks on Americans; Commitment of the U.S. in fighting terrorism.


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