TITLE

Avoid the Greenwashing Trap

AUTHOR(S)
Kapalko, Mike
PUB. DATE
December 2010
SOURCE
Sustainability: The Journal of Record;Dec2010, Vol. 3 Issue 6, p317
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author offers advice to businesses attempting to establish a green image. He addresses the increasing number of enterprises attempting to greenwash their brand. He considers the consequences of the growing number of businesses initiating green activities as the bottomline benefits of their environmentally responsible practices. He looks at a study on greenwashing commissioned by EcoLogo and TerraChoice Environmental Marketing.
ACCESSION #
57491683

 

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