TITLE

Reining in Web sprawl

AUTHOR(S)
Klein, David
PUB. DATE
March 1997
SOURCE
Advertising Age's Business Marketing;Mar1997, Vol. 82 Issue 2, pM-3
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Opinion. Focuses on how businesses such as Sprint and Chrysler are consolidating their sprawling Web sites of products brands. Strategies used by the companies; Reason for designs on all sub-sites.
ACCESSION #
9705190126

 

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