Are Campaign Consultants Valuable?

Zeng, Ellen
July 2010
Harvard Law & Policy Review;Jul2010, Vol. 4 Issue 2, p439
Academic Journal
An essay is presented on the significance of campaign consultants in U.S. politics. It says that campaign consultants are professionals who offer their services and advice to political candidates, political committees and political campaigns for the electoral process. The author cites the positive benefits of these professionals, in which they assist in managing an effective campaign and finds the best way to convey the candidate's message that defines a particular candidate from the others.


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