Making an Impact

July 2015
Public Relations Tactics;Jul2015, Vol. 22 Issue 7, p10
Academic Journal
An interview with Georgetown University's Center for Social Impact Communication (CSIC) deputy director John D. Trybus is presented. He talks how he got involved in public relations and communications and how he was hired at the CSIC. He explains his leadership style, as well as the things that make a good leader. He enumerates the keys in the implementation of a strong and strategic storytelling technique.


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