TITLE

ask the expert

AUTHOR(S)
Abramson, Damon
PUB. DATE
August 2008
SOURCE
B to B;8/11/2008, Vol. 93 Issue 11, p16
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Damon Abramson, director of search at Sapient Corp. When asked about marketers being cognizant of blended search, he replied that most marketers have been aware for the past 14 months or so and a lot of them are aware of the ramifications. He believes that a company's elements, digital assets can be found external to the Web pages if they've been tagged and are relevant to the query. He opines that an inventory is the first step of blended search.
ACCESSION #
34282724

 

Related Articles

  • Shades of summer.  // WWD: Women's Wear Daily;3/6/2000, Vol. 179 Issue 44, p29 

    Announces Sunglass Hut International's launch of a Web site in Australia. Task of the company's distribution center in Sydney, New South Wales; Sunglass' retention of Sapient Corp. to help develop and implement electronic commerce strategies and site revisions.

  • Best use of search.  // Revolution (14605953);Apr2009 Supplement, p37 

    The article announces that the dominos.co.uk Web site from Domino's Pizza, created by BLM Quantum, has been given the 2009 Revolution Award for best use of search.

  • Site-Seeing.  // American Banker;10/21/1996 Supplement, Vol. 161, p2a 

    Focuses on Your Financial Workplace, the Web site used by Providian Corp., which lets Internet searchers calculate insurance and retirement needs and may also aid in career searching.

  • Before Using a Web Site as a Source Click Here. Jaderstrom, Susan; Miller, Joanne // OfficePro;Jan/Feb2003, Vol. 63 Issue 1, p35 

    Reveals that increases in Internet use in offices result from workers who do online research for job-related tasks. Questions that must be asked before leaving the list of search results; Criteria in evaluating Web sites.

  • Add search to your site. Bradley, Helen // Australian PC User;May2003, Vol. 15 Issue 5, p90 

    Presents tips on adding a search option to a Web site. Reasons for adding a search function; Examples of search tools; Best place to put a search feature on a site.

  • Records go national. Garnsey, Heather // Australian PC User;Oct2010, Vol. 22 Issue 10, p85 

    The article presents information on the Australian birth, death and marriage (BDM) search facility on the Ancestry.com.au web site.

  • INTERNET SITES.  // Wright Brothers & the Airplane;2007, p30 

    The article offers a step-by-step instructions for searching a site at www.facthound.com.

  • LOST in Cyber Space. Tingum, Janice // Today's Christian Woman;Jan/Feb2007, Vol. 29 Issue 1, p52 

    The article discusses several websites for world peace and missing socks online searching.

  • Controlling the Chaos: New, Better Options for Internet Searching. Goldsborough, Reid // Black Issues in Higher Education;11/23/2000, Vol. 17 Issue 20, p48 

    Presents information on Internet search sites. Yahoo.com; Open Directory Project; AltaVista; Google; Advice in using the search sites.

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics