ask the expert

Abramson, Damon
August 2008
B to B;8/11/2008, Vol. 93 Issue 11, p16
The article presents an interview with Damon Abramson, director of search at Sapient Corp. When asked about marketers being cognizant of blended search, he replied that most marketers have been aware for the past 14 months or so and a lot of them are aware of the ramifications. He believes that a company's elements, digital assets can be found external to the Web pages if they've been tagged and are relevant to the query. He opines that an inventory is the first step of blended search.


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