TITLE

ESPN Vice President Discusses Its International Growth Strategy

PUB. DATE
July 2009
SOURCE
Satellite News;7/8/2009, Vol. 32 Issue 27, p2
SOURCE TYPE
Market Research Report
DOC. TYPE
Interview
ABSTRACT
An interview with Russell Wolff, executive vice president and managing director of Entertainment and Sports Programming Network (ESPN), is presented. He discusses the plans of ESPN in the television market in Great Britain. He details the role of high-definition television in its broadcast of sports events. Wolff also discusses how ESPN aims to establish an internationally recognized brand name.
ACCESSION #
43180798

 

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