ESPN Vice President Discusses Its International Growth Strategy

July 2009
Satellite News;7/8/2009, Vol. 32 Issue 27, p2
Market Research Report
An interview with Russell Wolff, executive vice president and managing director of Entertainment and Sports Programming Network (ESPN), is presented. He discusses the plans of ESPN in the television market in Great Britain. He details the role of high-definition television in its broadcast of sports events. Wolff also discusses how ESPN aims to establish an internationally recognized brand name.


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