TITLE

Placement can work with TV spot ads

AUTHOR(S)
Alps, Tess
PUB. DATE
January 2011
SOURCE
Marketing Week;1/27/2011, Vol. 34 Issue 4, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
A letter to the editor is presented in response to the article regarding product placement on British TV screens by Roger Llewellyn in the January 6 issue.
ACCESSION #
58621067

 

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