TITLE

Readers Say: marketing.letters@haymarket.com

PUB. DATE
November 2011
SOURCE
Marketing (00253650);11/16/2011, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Several letters to the editor are presented in response to articles including "Marketing on the brain," in the November 2, 2011 issue, "Sixty is the new old," in the November 9 issue, and tweet by Noelle McElhatton over the unsatisfactory use of a song sang by the Smiths in the November 11 issue.
ACCESSION #
69711181

 

Related Articles

  • NÖROPAZARLAMA VE BÄ°LÄ°NÇALTI REKLAMCILIK YAKLAÅžIMLARININ KARÅžILAÅžTIRILMASI. YÜCEL, Atilla; ÇUBUK, Fatma // Academic Review of Economics & Administrative Sciences;2013, Vol. 6 Issue 2, p172 

    Understanding of marketing which has been showing a circulating progress in these days, has left the product- focussed understanding and come to the point at which mankind, senses and thoughts have been considered more significantly. This progress has changed the marketing techniques and a big...

  • LETTERS. Campion, Martin; Lockwood, Elizabeth; Gullam, Sam; Bullen, Vicky // Design Week;3/6/2008, Vol. 23 Issue 10, p11 

    Several letters to the editor are presented in response to the articles published in the previous issue including an article on modern marketing and blood donations which was published in the February 7, 2008 issue, "Making city life more legible," in the February 21, 2008 issue, and an article...

  • Selling Fact and Fiction. Murphy, Mike // Air Conditioning, Heating & Refrigeration News;6/4/2007, Vol. 231 Issue 5, p34 

    The article presents the author's view about how one can create more value on the products and services business owners offered in the U.S. He believes that additional propaganda of the products would result into a difficult time sorting out the fact from the hyperbole which customers will not...

  • THE MARKETING OF NEUROMARKETING: BRAND DIFFERENTIATION STRATEGIES EMPLOYED BY PROMINENT NEUROMARKETING FIRMS TO ATTRACT MEDIA CLIENTS. McDowell, Walter S.; Dick, Steven J. // Journal of Media Business Studies;Spring2013, Vol. 10 Issue 1, p25 

    Many media-based companies, such as networks, program producers, and production studios, are captivated by the promises made by the burgeoning field of neuromarketing. Market research firms specializing in brain-imaging techniques claim to reveal powerful subconscious audience dispositions and...

  • VIEWPOINT. Lindstrom, Martin // Marketing Week (01419285);10/20/2011, Vol. 34 Issue 42, p19 

    The author discusses the significant role played by psychologists and data miners in marketing.

  • LETTERS TO THE EDITOR. Wardlow, Dan; Fashanu, M. O. // Marketing News;06/18/2001, Vol. 35 Issue 13, p8 

    Several letters to the editor in response to articles in previous issues including "Kmart Revives BlueLight Special" in the April 23, 2001 issue and " Marketers: Bid Farewell to Strategy Based on Old 4Ps," by Schultz and Gagliardi in the February 12, 2001 issue are presented.

  • LETTERS TO THE EDITOR. Lukenbzll, Grant; Harsany, Jason; Jewler, Jerry; Braun, Meludith; Miles, Virginia // Advertising Age;8/18/1997, Vol. 68 Issue 33, p14 

    Presents letters to the editor referencing articles and topics discussed in previous issues. Focus on the analysis of the gay and lesbian marketplace phenomenon; View of a reader on the article "Nintendo Plots Fall Campaign for Its 64 System" that was published in the July 4, 1997 issue of the...

  • Readers Say: marketing.letters@haymarket.com.  // Marketing (00253650);3/11/2009, p23 

    Several letters to the editor are presented in response to the articles in previous issues including "Design for Life" in the March 4, 2009 issue, "Stansted selling-off at risk" in the March 4, 2009 issue, and "Creating a sense of calm" in the February 25, 2009 issue.

  • Driving the door. Clark, Ken // Home Channel News;3/23/2009, Vol. 35 Issue 4, p15 

    The article reports on the decision of True Value Co. to launch a series of limited-time and nationwide promotions in the spring of 2009 in the U.S. The launch will feature specific item and price information on discounted special products of the store. The company's vice president for...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics