TITLE

Norwich Union / RAC: in-house insurance

PUB. DATE
May 2005
SOURCE
MarketWatch: Global Round-up;May 2005, Vol. 4 Issue 5, p117
SOURCE TYPE
Market Research Report
DOC. TYPE
Market Research Report
ABSTRACT
Reports that the RAC Financial Group Inc. acquisition by Norwich Union PLC will boost its insurance book and provide the company with future growth potential, while reducing the impact of insurance cycle volatility on its results in Great Britain. Estimated number of motor and household insurance policies on RAC's book; Increase in the number of Norwich's policyholders; Strength of Norwich's competitive position as a result of the acquisition.
ACCESSION #
17631998

 

Related Articles

  • CGU brand faces axe in merger plan. Whitfield, Paul // Marketing (00253650);2/24/2000, p4 

    Reports on the possibility that CGU's retail brand will be dropped in favor of Norwich Union's should the proposed merger of the British insurers go ahead. Concerns over the future of CGU's senior marketers and its advertising agency McCann-Erickson; Remarks of a spokeswoman for both companies.

  • CGU, Norwich Union to Form European Financial Giant.  // Best's Review;Apr2000, Vol. 100 Issue 12, p154 

    Reports on the intention of British international composite insurers CGU PLC and Norwich Union PLC to merge to form a European insurer with annual premium income and retail investment sales of $16.29 billion. Major competitors of the merged company; Transaction through a zero-premium share...

  • RAC set to grow its brand. Garcia, Alex // Marketing (00253650);11/2/2005, preceding p1 

    This article reports that Great Britain-based general insurer RAC PLC is poised to expand into new product and motoring-services areas as it tries to settle into the Norwich Union family after acquisition by Norwich Union PLC. RAC is trying to build on its strength to grow its customer base by...

  • Is there a hotter place to be in UK marketing?  // Marketing (00253650);11/2/2005, following p80 

    The article informs that following its acquisition of RAC Financial Group Inc. earlier this year, Aviva PLC is investing strongly in its Norwich Union PLC and RAC brands to drive growth in British markets. The refocused marketing organization is expanding, as the group builds on recent success...

  • Norwich Union/RAC: in-house insurance.  // MarketWatch: Automotive;May 2005, Vol. 4 Issue 5, p7 

    Reports on the RAC acquisition by Norwich Union which will boost its insurance book and provide the company with future growth potential, while reducing the impact of insurance cycle volatility on its results. Reduction of the gap between Norwich Union and the leading private motor insurer, RBS...

  • Aviva reshuffles Norwich Union marketing after RAC acquisition.  // Marketing Week;8/11/2005, Vol. 28 Issue 32, p6 

    Reports that Aviva PLC's is restructuring the marketing department of its Norwich Union PLC brand following the merger of the division with the insurance unit of RAC PLC in Great Britain. Decision to name the combined business unit as Norwich Union General Insurance (NUGI); Review of the media...

  • RAC HR jobs in firing line after takeover.  // Personnel Today;3/22/2005, p4 

    This article reports that HR staff at motoring services group RAC PLC are likely to be among those who lose their jobs following its proposed take-over by Norwich Union PLC. Jill Nealon, the group's director of HR told that no firm decisions would be made until the summer, but said the coming...

  • Norwich Union and RAC to overhaul customer strategy. Hoffbrand, Jenny // Precision Marketing;6/29/2007, Vol. 19 Issue 16, p3 

    The article reports on the collaboration between Norwich Union and RAC PLC to embark on a major customer insight initiative to transform the culture of data usage in Great Britain. The initiative will be spearheaded by Ogilvy Engage to deliver a more customer-centric organization. In addition,...

  • Norwich Union / RAC: in-house insurance.  // MarketWatch: Financial Services;May 2005, Vol. 4 Issue 5, p10 

    Reports on benefits of Norwich Union's acquisition of RAC. Improving Norwich Union's union portfolio; Providing the company with future growth potential; Reducing the impact of insurance cycle volatility on its results.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics