RBS's restructuring must not overlook the continued importance of the branch network to consumers

August 2012
MarketWatch: Financial Services;Aug2012, Vol. 12 Issue 8, p25
Market Research Report
Market Research Report
The article reports on the reorganization initiative of Royal Bank of Scotland (RBS) in response to the implementation of the Retail Distribution Review (RDR) requiring advisors to charge an upfront service fee in Great Britain in 2013. It says that RBS will cut 618 posts from its in-branch financial advisory teams and create over 350 customer service roles for its loans and accounts division. It also notes the implications of the changes on branch network services and customer satisfaction.


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