TITLE

What Is "False or Misleading" Off-Label Promotion?

AUTHOR(S)
Bi, Kathryn
PUB. DATE
March 2015
SOURCE
University of Chicago Law Review;Spring2015, Vol. 82 Issue 2, p975
SOURCE TYPE
Academic Journal
DOC. TYPE
Opinion
ABSTRACT
The author focuses on legal framework for regulating drug advertising and explains the importance of developing a test for identifying misleading off-label promotion. Topics discussed include framework for identifying misleading advertisements under the Lanham Act and the Federal Trade Commission Act (FTC Act), how false advertising approach can be adapted to off label context, and the U.S. Supreme Court case Thompson v. Western States Medical Center on advertising for compounded drugs.
ACCESSION #
108492901

 

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