Spam's not cheap when you consider all the hidden costs

Davies, Russell
January 2009
Campaign;1/30/2009, Issue 4, p14
Trade Publication
In this article the author discusses the hidden cost of significance of spam or unsolicited electronic mail messages. As he offers the reason behind the costly process involved in spams, he also provides its disadvantages. He then explains the relevance of spam to advertising, including how advertising agencies can benefit from unsolicited mail messages.


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