TITLE

Mobile sector needs to focus on what brands want from it

AUTHOR(S)
Pearse, Justin
PUB. DATE
February 2009
SOURCE
New Media Age;2/19/2009, p02
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author argues the need for the mobile industry to focus on how it can convince brands that it can be a mass market medium. He reveals the fact that the mobile industry is more focused on technology. He suggests mobile companies, such as Microsoft, Nokia and Orange, to capitalise on the success of Apple's mobile application store.
ACCESSION #
37253031

 

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