Mobile sector needs to focus on what brands want from it

Pearse, Justin
February 2009
New Media Age;2/19/2009, p02
Trade Publication
The author argues the need for the mobile industry to focus on how it can convince brands that it can be a mass market medium. He reveals the fact that the mobile industry is more focused on technology. He suggests mobile companies, such as Microsoft, Nokia and Orange, to capitalise on the success of Apple's mobile application store.


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