TITLE

Marketing lessons from the Big 3

AUTHOR(S)
Randall, Richard
PUB. DATE
December 2008
SOURCE
Central Penn Business Journal;12/1/2008, p11
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
The article presents the author's view on the bailout of General Motors Corp., Ford Motor Co., and Chrysler Corp. by the U.S. government. It cites the use of corporate jets by the executives of these automakers in this time of economic turmoil. It mentions the lessons learned from the failure of business by Ford, General Motors and Chrysler.
ACCESSION #
39877909

 

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