A Platform for Life

Greenberg, Bob
September 2009
MediaWeek;9/14/2009, Vol. 19 Issue 32, p38
Trade Publication
The author offers opinions on Internet marketing management. Corporate marketers are seen as misusing their expenditures on so-called social media such as online social networks and blogs. It is argued that these platforms should be used to carry on constant communication with consumers rather than as merely another advertising device.


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