TITLE

A Platform for Life

AUTHOR(S)
Greenberg, Bob
PUB. DATE
September 2009
SOURCE
MediaWeek;9/14/2009, Vol. 19 Issue 32, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author offers opinions on Internet marketing management. Corporate marketers are seen as misusing their expenditures on so-called social media such as online social networks and blogs. It is argued that these platforms should be used to carry on constant communication with consumers rather than as merely another advertising device.
ACCESSION #
44584237

 

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