TITLE

Uncertainty is a sure thing

AUTHOR(S)
SMITH, J. WALKER
PUB. DATE
March 2010
SOURCE
Marketing Management;Mar/Apr2010, Vol. 19 Issue 1, p48
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
In this article the author discusses how uncertainty is the only certain thing about the marketplace of the future. The author suggests that marketing needs to develop strategies that exploit the uncertainty. Consumers are changing their consumption patterns and are seeking reasons not to purchase a particular brand, but just to decide to purchase anything.
ACCESSION #
49000480

 

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