TITLE

Five tips for tightening up your tactical planning

AUTHOR(S)
Shields, Joe
PUB. DATE
July 2010
SOURCE
Medical Marketing & Media;Jul2010, Vol. 45 Issue 7, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
In this article the author offers tips on how marketers can improve tactical planning for their pharmaceutical companies in the U.S. He states the need to analyze plan as a brand platform and evaluate tactics that do not work and reach a broad audience. Also discussed is the need to consider that innovations must be built and budgeted for a plan.
ACCESSION #
52731561

 

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