Five tips for tightening up your tactical planning

Shields, Joe
July 2010
Medical Marketing & Media;Jul2010, Vol. 45 Issue 7, p25
Trade Publication
In this article the author offers tips on how marketers can improve tactical planning for their pharmaceutical companies in the U.S. He states the need to analyze plan as a brand platform and evaluate tactics that do not work and reach a broad audience. Also discussed is the need to consider that innovations must be built and budgeted for a plan.


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