New platforms can have modernising effect on agencies

Darby, Ian
October 2010
Campaign;10/8/2010, Issue 40, p16
Trade Publication
In this article, the author discusses the significance of social networking web sites on advertising agencies.


Related Articles

  • viewpoint. Cooper, Will // New Media Age;12/2/2010, p03 

    The author reflects on the dilemma facing Facebook which is to always prioritise its users over agencies.

  • Attracting the wireless generation to click 'buy'. Legg, Ben // Campaign Asia-Pacific;Mar2015, p20 

    The author discusses the move of advertising agencies to acquire customers through social networking websites such as Facebook and Twitter.

  • Incite & prosper. Bradley, Bonnie // AdMedia;Sep2010, Vol. 25 Issue 8, p44 

    The author provides insights for advertising agencies and marketers on managing an account in the social networking site Facebook. Among the factors that influence the News Feed algorithm in Facebook are the number of friends commending on a piece of content and the type of the content. She...

  • WEB CRAWLER.  // Revolution (14605953);Nov2009, p78 

    The section presents news briefs related to digital advertising. Lamebook.com is a social networking Web site which collects the funniest and lamest messages posted in Facebook. Regretsy.com, one of the biggest competitors of online auction site eBay, is dedicated to selling weird and wonderful...

  • Facebook suffering from growing pains, not terminal decline. Darby, Ian // Campaign;2/29/2008, p14 

    The article reports on the issue concerning the decline in the number of users on the online social network Facebook. According to the data presented by Nielsen Online company, users of Facebook declined to 8.5 million in January 2008. However, Facebook argues that it has recorded an increase in...

  • Love in the Age of Apps.  // India Today;2/24/2014, p2 

    The article focuses on a 2013 survey by Vserv.mobi, a mobile advertising agency, which found that India ranked highest in the world for use of social media applications. Topics discussed include the use of social media as a relationship tool, stories of lasting, as well as failed, relationships...

  • Advertisers lose their ardour for online dating sites. Furniss, Tracey // Media: Asia's Media & Marketing Newspaper;2/12/2009, p11 

    The article presents information on the decreasing interest of online advertisers on online dating websites. Napoleon Biggs, managing consultant for Palava Digital, said that dating sites regionally as well as globally have been losing advertising revenue to social network. According to a...

  • Planners say social media is too good for brands. Huntington, Richard // New Media Age;2/19/2009, p05 

    The author reveals a primary reason why advertising planners adopt social media. He reveals that unlike account handlers and creatives, planners blog. Planners have widely accepted the world of online self-publishing which was once exclusively used for quantitative research. Agency planners also...

  • Brands claiming to be your friend must be genuinely social. Davies, Russell // Campaign;4/4/2008, Issue 13, p16 

    The author reflects on the factors that need to be considered by advertising agencies in the utilization of social networks for brand promotion in Great Britain. He argues on the challenges facing advertising agencies and customers with the integration of brands and online social networks. The...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics