TITLE

How the new influence metrics will make it even harder for traditional web publishers to survive

AUTHOR(S)
SHOE, GREG
PUB. DATE
February 2011
SOURCE
Advertising Age;2/28/2011, Vol. 82 Issue 9, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author offers opinions on digital media finance and Internet advertising management. It is argued that more sophisticated technologies for measuring and rating the effectiveness of Internet advertising will benefit smaller digital media companies whose Web sites have more committed followers than do the Web sites of traditional mass media with larger audiences.
ACCESSION #
58704697

 

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