TITLE

ZenithOptirnedia shows that Group M is not unassailable

AUTHOR(S)
Lee, Jeremy
PUB. DATE
November 2011
SOURCE
Campaign;11/25/2011, Issue 47, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author discusses the move of ZenithOptimedia Ltd. to secure the prized 50-million-pound media account for the retail banking of the Royal Bank of Scotland.
ACCESSION #
69710361

 

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