TITLE

SECOND OPINION

AUTHOR(S)
May, Eddie
PUB. DATE
May 2012
SOURCE
PRWeek (London);5/11/2012, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author comments on the tendency of several public relations (PR) professionals to overcomplicate a product PR campaign.
ACCESSION #
76108417

 

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