Brand Building

Tipping, Jemma
August 2012
Builders Merchants Journal;Aug2012, p12
The author discusses the use of web video to improve products and demonstrate services in a low-cost and effective way. The author says that having video on one's website will contribute towards an effective search engine optimization (SEO) campaign. She mentions the benefits of business videos including promotion of video hosting sites, social media sharing, and blogging. She adds that one should put his videos at social media platforms, newsletters, and business website.


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