TITLE

Apple and Google have handed social networks a lucrative slice of the mobile ad market

AUTHOR(S)
Shields, Ronan
PUB. DATE
April 2013
SOURCE
Marketing Week (Online Edition);4/4/2013, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author views that Apple and Google have handed social networks a lucrative slice of the mobile advertising market if they can enable brands to target their mobile applications towards smartphone users. He considers the access of Twitter users to the interest network via mobile devices as a route to market for marketers looking to drive downloads of their flagship applications. He doubts the existence of a method of ranking prospective clients' applications in either Apple and Google.
ACCESSION #
86872623

 

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