TITLE

RBS's decision to cut marketing is counter-productive

AUTHOR(S)
Parsons, Russell
PUB. DATE
May 2013
SOURCE
Marketing Week (Online Edition);5/20/2013, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author criticizes the move of the Royal Bank of Scotland (RBS) to reduce 1,400 marketing, communication and data analytics jobs from its retail business by 2015. He expresses his sympathy to employees affected by the move. The author describes the move as counter-productive and will affect the services provided to its customers.
ACCESSION #
87738401

 

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