RBS's decision to cut marketing is counter-productive

Parsons, Russell
May 2013
Marketing Week (Online Edition);5/20/2013, p5
Trade Publication
The author criticizes the move of the Royal Bank of Scotland (RBS) to reduce 1,400 marketing, communication and data analytics jobs from its retail business by 2015. He expresses his sympathy to employees affected by the move. The author describes the move as counter-productive and will affect the services provided to its customers.


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