TITLE

Inventor and maker culture can positively impact agency model

AUTHOR(S)
Brojerdi, Ed
PUB. DATE
May 2014
SOURCE
PRWeek (U.S. Edition);May2014, Vol. 17 Issue 5, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
In this article the author comments that there is a need for invention in public relations (PR) agencies for improving the business, with reference to the PR company KBS+.
ACCESSION #
95962030

 

Related Articles

  • Path to true innovation needs to be discovered by agencies.  // PRWeek (U.S. Edition);Jul2011, Vol. 14 Issue 7, p23 

    The author reflects on the efforts of public relations agencies to reinvent their operating models for decades. The author says that the structure of a firm, whether it is social media, advertising, or marketing, has consumed millions of senior-management hours at myriad firms. The author...

  • KBS+ MEANS BUSINESS WITH NAIL POLISH. Bruell, Alexandra // Advertising Age;2/17/2014, Vol. 85 Issue 4, p30 

    The article discusses how KBS+ created its successful nail polish line.

  • WOMEN TO WATCH.  // Advertising Age;5/26/2014, Vol. 85 Issue 13, p18 

    The article features Lori Senecal, chairman and chief executive officer (CEO) at advertising agency KBS+.

  • THE WEEK.  // PRWeek (London);4/16/2010, p4 

    This section offers news briefs on the public relations (PR) industry in Great Britain as of April 16, 2010 including a brief won by Shine Communications from Volkswagen to promote the pick-up vehicle Amarok, the appointment of Seventy Seven PR to build the brand Moneybookers, and the promotion...

  • Social media roundup.  // PRWeek (U.S. Edition);May2015, Vol. 18 Issue 5, p93 

    Tweets, or posts from microblogging web sites Facebook, Twitter, and Instagram regarding the condition of public relations (PR) firms are presented.

  • Life is bleak on the other side. Kent, Peter; Kerekes, Andrea; Cross, Sophie; Brooke, Jule // B&T Magazine;4/11/2008, Vol. 58 Issue 2653, p26 

    The article answers an inquiry from a former journalist about the mistakes committed after working at a public relations (PR) agency.

  • COLE COMMUNICATIONS READY FOR NEW CLIENTS.  // Westchester County Business Journal;12/23/2013, Vol. 49 Issue 51, p17 

    The article reports on the plan of Cole Communications PR & Marketing, a public relations and marketing firm, to take on new clients after a two-year hiatus, offering its proprietary Cole Calling publicity, strategic communications planning and Internet writing services to new clients.

  • THE SOURCE OF IDEAS. Meldrum, Ricci // B&T Magazine;10/26/2012, Vol. 62 Issue 2778, p10 

    The author has shared her experiences of working in public relation industry and has also discussed the importance of creativity in the industry.

  • Sutton Place. TULLY, JUDD // Blouin Art + Auction;Mar2014, Vol. 37 Issue 7, p31 

    The article announces that as of March 2014 the London, England and Hong Kong, China-based arts communications firm Sutton PR has asked the PR (Public Relations) agent Jennifer Joy to spearhead its expansion into New York City, where it will be opening an office in the Meatpacking District.

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics