TITLE

THE ROLE OF GLOBAL BUSINESS-TO-BUSINESS MARKETING COMMUNICATIONS IN THE FORMER YUGOSLAVIAN COUNTRIES

AUTHOR(S)
Jerman, Damjana; Završnik, Bruno
PUB. DATE
January 2005
SOURCE
Enterprise in Transition: International Conference Proceedings: ;2005, p353
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
The article discusses the role of global business-to-business marketing communications in Yugoslavian countries. The management of business-to-business marketing communications can be a competitive advantage in achieving the strategic company objectives. Marketers must understand that various marketing communications options have to offer and how they should be combined to optimize their marketing communications programs.
ACCESSION #
26508819

 

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