TITLE

NEW WORLD OF CONSUMER VALUES: CONFLICT AND WHY NOTHING

AUTHOR(S)
Kropp, Frederick
PUB. DATE
January 2006
SOURCE
Advances in Consumer Research - Asia-Pacific Conference Proceedi;2006, Vol. 7, p341
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
The article focuses on a session regarding consumer values. It states that the study which integrated findings from a literature review and depth-interviews and the World Values Study examines the ways in which events further support the paradigm shift. It discusses the effect of changing values on consumer behavior.
ACCESSION #
27451545

 

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