Liedtka, Jeanne M.
August 1997
Academy of Management Best Papers Proceedings;1997, p406
Conference Proceeding
This paper argues for more meaningful business ethics research. A number of widely discussed concepts popular in the business world today appear to converge around a set of practices that imply a new ethic capable of linking the competitively effective with the morally good. Seizing this opportunity requires that ethicists redirect their attention away from a traditional focus on applying existing moral theories to business practice, and adopt instead a "constructivist" focus.


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