Sivadas, Eugene; Machleit, Karen A.
January 1994
AMA Winter Educators' Conference Proceedings;1994, Vol. 5, p143
Conference Proceeding
Presents the result on the two-phased project designed to develop scales in determining the extent of object incorporated in the extended self. Evidence of discriminant and nomological validity; Role of self in influencing consumer behavior; Relationship between possessions and sense of self.


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