TITLE

A RADICAL PERSPECTIVE ON CONSUMER BEHAVIOR: A CRITICAL ASSESSMENT OF RECENT TRENDS

AUTHOR(S)
Penaloza, Lisa; McKean, Mark
PUB. DATE
January 1989
SOURCE
AMA Winter Educators' Conference Proceedings;1989, p44
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
Presents articles from consumer behavior literature in the United States. Identification on the references to reality construction; Application of the principles of logical positivism; Generation of conclusion from the research paradigms concerning trends of consumer behavior theory generation and testing.
ACCESSION #
6174703

 

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