TITLE

A RADICAL PERSPECTIVE ON CONSUMER BEHAVIOR: A CRITICAL ASSESSMENT OF RECENT TRENDS

AUTHOR(S)

Penaloza, Lisa; McKean, Mark

PUB. DATE

January 1989

SOURCE

AMA Winter Educators' Conference Proceedings;1989, p44

SOURCE TYPE

Conference Proceeding

DOC. TYPE

Proceeding

ABSTRACT

Presents articles from consumer behavior literature in the United States. Identification on the references to reality construction; Application of the principles of logical positivism; Generation of conclusion from the research paradigms concerning trends of consumer behavior theory generation and testing.

ACCESSION #

6174703

 

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