TITLE

ORGANIZING CONSUMER BEHAVIOR: A PARADIGMATIC PERSPECTIVE

AUTHOR(S)
Bristor, Julia
PUB. DATE
January 1984
SOURCE
AMA Winter Educators' Conference Proceedings;1984, p173
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
Focuses on the implication of paradigmatic perspective in organizing consumer behavior. Factors affecting consumer behavior; Recognition of approaches utilized in consumer research; Identification of gaps in both knowledge and inquiry.
ACCESSION #
6241434

 

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