TITLE

REPUTATION SPILLOVER: HOW CHANGES IN CORPORATE REPUTATION AFFECT COMPETITIVE ACTION

AUTHOR(S)
TIEYING YU; LESTER, RICHARD H.; SENGUL, METIN
PUB. DATE
August 2002
SOURCE
Academy of Management Proceedings & Membership Directory;2002, pH1
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
Normally firms choose strategies based on some inherently perceived competencies. This process is typically investigated as being internally deliberated and self-directed. Yet, how strategies are developed when events are outside a firm's control is less well understood. Our paper is a first step in theoretically examining the impact that a negative endogenous shock has on a rival's competitive behavior. We introduce a new theoretical construct, reputation spillover, to illustrate situations when a negative endogenous shock undergone by one firm is likely to spillover to other rival firms. Reputation spillover creates a set of opportunities or threats for firms under rivalry, which motivates firms to pursue different competitive reactions.
ACCESSION #
7516504

 

Related Articles

  • REPUTATION AND SUSTAINED SUPERIOR FINANCIAL PERFORMANCE. Roberts, Peter W.; Dowling, Grahame R. // Academy of Management Proceedings & Membership Directory;2000, pM1 

    Research suggests that there may be a positive relationship between the quality of a firms reputation and its financial performance. In this paper, we extend this idea into the field of strategic management by proposing that firms with relatively good reputations are better able to sustain...

  • SciGen Limited (SIE).  // Money (Australia Edition);Jun2005, Issue 5, Special Section p12 

    Presents information on the financial performance of SciGen Ltd. as of May 2005. Business strategies of the company; Competitive advantages of the company in the developing markets; Details of the company's strategic alliances.

  • Sustainability Agenda Challenges and How to Address Them. Menzies, Robin // Accountancy Ireland;Dec2008, Vol. 40 Issue 6, p39 

    The article focuses on the social responsibility of Irish companies. It notes that companies having successfully incorporate the sustainability into their corporate strategy will gain competitive advantage. It describes broad categories of sustainability-related risks, including scarcity of raw...

  • Do crowding and prestige explain why organizations collaborate? Subramanian, Ram // Academy of Management Executive;May99, Vol. 13 Issue 2, p90 

    The article examines the effects of crowding and prestige on the formation of alliances in the semiconductor industry. Another author, Toby E. Stuart, has suggested that strategic alliances actually result from a firm's position within its competitive environment. Stuart believes that there are...

  • CONSTRUCTING MARKETS AND ORGANIZING BOUNDARIES: ENTREPRENEURIAL ACTION IN NASCENT FIELDS. SANTOS, FILIPE M.; EISENHARDT, KATHLEEN M. // Academy of Management Proceedings;2004, pJ1 

    This article discusses how executives in entrepreneurial firms addressing nascent markets organize the boundaries of their firms. Entrepreneurs need to establish themselves in an initial market, but do not usually have a strong resource base nor established competencies to leverage. By...

  • STRATEGIC ASSETS, INTERDEPENDENCE AND TECHNOLOGICAL CHANGE: AN EMPIRICAL INVESTIGATION IN PHARMACEUTICAL DRUG DISCOVERY. Thomke, Stefan; Kuemmerle, Walter // Academy of Management Proceedings & Membership Directory;2000, pI1 

    Although the significance of the resource-based perspective to strategic thinking has been made clear and written about extensively, the detailed dynamics through which strategic assets are built and accumulated by firms is still unclear. Particularly the question of asset accumulation and...

  • THE COMPETITIVE ADVANTAGE OF INTERCONNECTED FIRMS: AN EXTENSION OF THE RESOURCE-BASED VIEW. LAVIE, DOVEV // Academy of Management Proceedings & Membership Directory;2002, pC1 

    In light of the increasing popularity of strategic alliances, the resource-based view is revisited and extended in order to allow for the consideration of alliance partner resources in evaluating the competitive advantage of interconnected firms. The proposed model distinguishes shared resources...

  • A Reputation Analysis of the Most Visible Companies in the Scandinavian Countries. Apéria, Tony; Brønn, Peggy Simcic; Schultz, Majken // Corporate Reputation Review;Fall2004, Vol. 7 Issue 3, p218 

    To date (mid-2004), the Reputation Quotient (RQ) study has been carried out in 24 individual countries. In early Spring 2004, however, the first attempt was made to apply the RQ in a regional context. During May-June 2004, RQ Scandinavia results were simultaneously released in the three...

  • CORPORATE SOCIAL PERFORMANCE AND ORGANIZATIONAL ATTRACTIVENESS TO PROSPECTIVE EMPLOYEES. TURBAN, DANIEL B.; GREENING, DANIEL W. // Academy of Management Journal;Jun97, Vol. 40 Issue 3, p658 

    Drawing on propositions from social identity theory and signaling theory, we hypothesized that firms' corporate social performance (CSP) is related positively to their reputations and to their attractiveness as employers. Results indicate that independent ratings of CSP are related to firms'...

Share

Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics