TITLE

Cross-Category Interactions in Product Perceptions and Choice

AUTHOR(S)
Mungalé, Amitabh
PUB. DATE
January 1997
SOURCE
Advances in Consumer Research;1997, Vol. 24 Issue 1, p71
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
The article describes the Annual Conference of the Association for Consumer Research (ACR) held in Tucson, Arizona from October 10 to 13, 1996, focusing on research papers that were presented including "The Impact of Cross-Category Stimulation on Shopping Behavior," by Satya Menon and Barbara Kahn, "Assessing the Impact of Cross-Category Promotion: The Case of Cross-Promotion," by Suman Basuroy and Mendel Fygenson, and "A Cognitive Method for Determining Cross-Category and Within-Category Relationships," by Amitabh Mungalé and J. Wesley Hutchinson.
ACCESSION #
83112674

 

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