TITLE

Preface

AUTHOR(S)
Corfman, Kim P.; Lynch, Jr., John G.
PUB. DATE
January 1996
SOURCE
Advances in Consumer Research;1996, Vol. 23 Issue 1, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Proceeding
ABSTRACT
Information is presented on personal contributions and papers submitted for the "Annual Conference of the Association for Consumer Research" held in Minneapolis, Minnesota on October 19-22, 1995. Topics include the conference's theme "Research Frame Synergies," chosen by Association for Consumer Research (ACR) President Don Lehmann; peer review of scholarly research; and consumer research methodologies.
ACCESSION #
9307155668

 

Related Articles

  • Preface. Corfman, Kim P.; Lynch, Jr., John G. // Advances in Consumer Research;1996, Vol. 23 Issue 1, p1 

    Information is presented on personal contributions and papers submitted for the "Annual Conference of the Association for Consumer Research" held in Minneapolis, Minnesota on October 19-22, 1995. Topics include the conference's theme "Research Frame Synergies," chosen by Association for Consumer...

  • Preface. Corfman, Kim P.; Lynch, Jr., John G. // Advances in Consumer Research;1996, Vol. 23 Issue 1, p1 

    Information is presented on personal contributions and papers submitted for the "Annual Conference of the Association for Consumer Research" held in Minneapolis, Minnesota on October 19-22, 1995. Topics include the conference's theme "Research Frame Synergies," chosen by Association for Consumer...

  • Preface. Corfman, Kim P.; Lynch, Jr., John G. // Advances in Consumer Research;1996, Vol. 23 Issue 1, p1 

    Information is presented on personal contributions and papers submitted for the "Annual Conference of the Association for Consumer Research" held in Minneapolis, Minnesota on October 19-22, 1995. Topics include the conference's theme "Research Frame Synergies," chosen by Association for Consumer...

  • Southern-born Hinton Helper--not Harriet Beecher Stowe... Gustaitis, Joseph // America's Civil War;Jan1998, Vol. 10 Issue 6, p8 

    Features author Hinton Rowan Helper. Description of the book `Uncle Tom's Cabin,' by Harriet Beecher Stowe; Biography of Helper; Evaluation of his book about slavery `The Impending Crisis of the South: How to Meet It'; Use of the book by the Republican Party of the United States of America for...

  • PRFSIDENTIAL ADDRESS: The Value of Theory in Consumer Research. Tybout, Alice M. // Advances in Consumer Research;1995, Vol. 22 Issue 1, p1 

    The article presents a speech titled "The Value of Theory in Consumer Research," by Alice M. Tybout, a marketing professor at Northwestern University, delivered as the presidential address to the Association for Consumer Research (ACR). She assesses the role of theory in predicting consumer...

  • Cross-Category Interactions in Product Perceptions and Choice. MungalĂ©, Amitabh // Advances in Consumer Research;1997, Vol. 24 Issue 1, p71 

    The article describes the Annual Conference of the Association for Consumer Research (ACR) held in Tucson, Arizona from October 10 to 13, 1996, focusing on research papers that were presented including "The Impact of Cross-Category Stimulation on Shopping Behavior," by Satya Menon and Barbara...

  • Beyond Brand Equity: Managing Mature Brands. Huffman, Cynthia // Advances in Consumer Research;1997, Vol. 24 Issue 1, p251 

    The article reports on several papers presented at the 24th Annual Conference of the Association for Consumer Research in Tucson, Arizona on October 10-13, 1996 with a focus on consumer behavior research and mature brand management. Topics discussed include the role of brand quality and brand...

  • Different Methodological Approaches to Studying Transformative Consumer Research: What Can We Learn from Each Other?Participants.  // Advances in Consumer Research;2012, Vol. 40, p1087 

    The article presents information on a roundtable on consumer research orgnized by the Association for Consumer Research (ACR) and facilitated by Julie L. Ozanne of Virginia Tech.

  • Think Outside the Lab: Using Field Data in Behavioral Research.  // Advances in Consumer Research;2012, Vol. 40, p1100 

    The article presents information on a roundtable on using field data in behavioral research organized by the Association for Consumer Research (ACR).

  • Reading the Mind of the Consumer: Promises and Challenges of Predictive Methods in Consumer Neuroscience.  // Advances in Consumer Research;2012, Vol. 40, p1102 

    The article presents information on a roundtable on the promises and challenges of predictive methods in consumer neuroscience organized by the Association for Consumer Research (ACR).

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics