TITLE

Facebook's new ad units offer scale, social impact

AUTHOR(S)
HOSFORD, CHRISTOPHER
PUB. DATE
March 2012
SOURCE
B to B;3/12/2012, Vol. 97 Issue 3, p1
SOURCE TYPE
Periodical
DOC. TYPE
Product Review
ABSTRACT
The article offers information on Premium, an upgraded advertising application designed to extend the distribution of advertisements and ensure a greater number of impressions, launched by Facebook Inc.
ACCESSION #
73567121

 

Related Articles

  • Marketers demand help on Facebook's Graph Search. O'Reilly, Lara // Marketing Week (Online Edition);4/2/2013, p7 

    The article highlights the concern raised by Internet marketers over Facebook's Graph Search service. The social media giant announced that its Graph Search service will initially index social network by people, photos, places and interests, but it failed to address opportunities brought by the...

  • We're Forever Blowing Bubbles. Bing, Stanley // Fortune International (Asia);6/11/2012, Vol. 165 Issue 8, p80 

    The article presents the author's opinion on the Facebook bubble, the website's focus on marketing and advertising, and the company's initial public offering (IPO). It focuses on his dislike of the over-sharing of information that Facebook facilitates, the need to make a distinction between...

  • We're Forever Blowing Bubbles. Bing, Stanley // Fortune International (Europe);6/11/2012, Vol. 165 Issue 8, p80 

    The article presents the author's opinion on the Facebook bubble, the website's focus on marketing and advertising, and the company's initial public offering (IPO). It focuses on his dislike of the over-sharing of information that Facebook facilitates, the need to make a distinction between...

  • We're Forever Blowing Bubbles. Bing, Stanley // Fortune;6/11/2012, Vol. 165 Issue 8, p178 

    The article presents the author's opinion on the Facebook bubble, the website's focus on marketing and advertising, and the company's initial public offering (IPO). It focuses on his dislike of the over-sharing of information that Facebook facilitates, the need to make a distinction between...

  • UK: Facebook claims marketing success for automakers. Leggett, Dave // Aroq - Just-Auto.com (Global News);5/17/2014, p9 

    The article reports on the statement of Facebook Inc. that it is strengthening efforts to secure business from automotive manufacturers by claiming it has made moves in helping car brands. Steve Adams of Facebook discusses a series of new case studies published by the social media network...

  • The Facebook future of media. Walmsley, Andrew // Marketing (00253650);10/5/2011, p12 

    The article offers the author's insights on the potential of the social network Facebook to change the approach to marketing. The author relates the f8 conference of Facebook Inc. held in San Francisco, California in September 2011, wherein he highlights that marketers were not invited. He is...

  • Facebook Page 'centre' of marketing activity. O'Reilly, Lara // Marketing Week (Online Edition);3/29/2012, p10 

    The article shows the popularity of Facebook as an online marketing hub for businesses and brands. Facebook Europe, Middle East, and Africa Vice President Joanna Shields said that the site has become a place for marketing deals to because it has features that allow fans and customers to gain...

  • What Facebook's foray into search means for marketers, revenue and privacy. Delo, Cotton // Advertising Age;1/21/2013, Vol. 84 Issue 3, p11 

    The article considers a search engine created by Internet industry firm Facebook Inc. for the Website of its online social network of the same name. Differences between the search engine and conventional Internet searching are discussed. Implications for advertisers are examined. Possible...

  • Is Facebook Failing Marketers? BERNOFF, JOSH // Marketing News;Jan2014, Vol. 48 Issue 1, p30 

    The article discusses brand companies' marketing through online social network Facebook, arguing that the companies are not getting their desired results through Facebook marketing. Topics addressed include the exposure of companies' advertisements to Facebook users, the potential benefits of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics