What is the �creative vocabulary� of the new media?

April 2006
Intermedia (0309118X);Apr2006, Vol. 34 Issue 2, p30
Trade Publication
The article presents a report from the International Institute of Communications' event on Interactive Media - Content, Context and Technology held in March 2006 in Great Britain. It accounts that interactivity in the media changes everything. It tackles the relevance of scheduled TV, Web sites, video on demand (VoD) and mobile services. It has been stated that scheduled TV is beneficial for live coverage and for narrating stories. Video on demand leads to a tenuous diversification of viewers' behavior. It stressed that Internet is fun, inexpensive, global and creates new niche communities. It is also beneficial to the program makers for it expounds their brand by connecting young people's communities.


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