Rebranding the Atom

May 2010
Seattle Business;May2010, Vol. 21 Issue 5, p56
The article presents what is claimed as a speech to the nuclear power industry calling for action as U.S. President Barack Obama's administration proposes a 54 billion U.S. dollar loan guarantee in 2011 for new plant construction. It proposes a three-step formula for what he calls rebranding the atom to counteract perceptions of a skeptical public with such nuclear disasters as Chernobyl, Three Mile Island and the 1983 movie "The Day After." The formula includes dismantling arguments that nuclear fuel is expensive and that it can be turned into bombs.


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