TITLE

SWOT Analysis

PUB. DATE
June 2006
SOURCE
RBS Insurance SWOT Analysis;Jun2006, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
SWOT Analysis
ABSTRACT
The article presents a strengths, weaknesses, opportunities, threats (SWOT) analysis for RBS Insurance, a leading private general insurance company in Great Britain. One of its strengths is its affiliation to the Royal Bank of Scotland Group. Weaknesses include higher risk revenue model and overdependence on the British market. The completion of the integration of its Direct Line and Churchill businesses serves as an opportunity for RBS. Threats include insurance frauds and intense competition.
ACCESSION #
23940720

 

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